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Games, music, lifeXbox Customer Evangelist. Marketing Addict. Gamer. |
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March 31 MovingThis blog has moved to ninsense.blogspot.com.
It's still under construction, so please bear with the momentary "nakedness" of the site.
Thank you and enjoy :) February 18 Good Spin vs. Bad Spin: Exploring PR Ignorance"We do not believe the recent reports about HD DVD will have any
material impact on the Xbox 360 platform or our position in the marketplace."
While any outsider may look at that sentence and see nothing factually wrong, anyone that is remotely familiar with games or the gaming industry will see this sentence as a gleaming jewel of colossal BULLSHIT.
As a marketer, I understand the role the PR spokesperson plays in times of bad news: to put a positive spin on just about anything. But to put a sentence so obviously wrong in every facet, is equivalent to getting on a knee and talking to your audience like your 2 year old nephew. The fact is that the death of HD-DVD will have a material impact on the Xbox 360 platform (duh). We all know it. Trying to take this "thou's products will not affect mine" approach is partially what landed Sony in the position they are today.
I'm hoping this is just a case of bad PR spin, because if MS truly believes the above statement, they have lost all sense of reality and perspective.
All we want is honesty. Sometimes showing some vulnerability - a little chink in the armor - isn't such a bad thing. January 21 There Will Be Blood
Yesterday, me and my girlfriend saw "There Will Be Blood" - a movie we've been dying to see since we saw the trailer for it in "No Country for Old Men." I can't get this movie out of my head. It has to be one of the most powerful films I've seen in a long time - mainly due to Daniel Day-Lewis' jaw dropping performance. Simply put, I love this movie. Go watch it. Now.
January 17 WorkingI was up 'til 1 AM last night working after I had already been at work earlier that same day for 8 hours.
Why?
Why in the blue hell am I working when I should be damn well relaxing?
Because it didn't feel like work. I've come to find that when you're passionate and in love with what you do, work is never....work. I realize that I'm part of the 1% of the population that's lucky enough to experience this, and it's something that I take a conscious effot to never take for granted. I'll explain more of what I'm doing in a later post, but for now here's another amazing nugget of knowledge from the one and only Seth Godin.
"Workaholics
A workaholic lives on fear. It's fear that drives him to show up all the time. The best defense, apparently, is a good attendance record. A new class of jobs (and workers) is creating a different sort of worker, though. This is the person who works out of passion and curiosity, not fear. The passionate worker doesn't show up because she's afraid of getting in trouble, she shows up because it's a hobby that pays. The passionate worker is busy blogging on vacation... because posting that thought and seeing the feedback it generates is actually more fun than sitting on the beach for another hour. The passionate worker tweaks a site design after dinner because, hey, it's a lot more fun than watching TV. It was hard to imagine someone being passionate about mining coal or scrubbing dishes. But the new face of work, at least for some people, opens up the possibility that work is the thing (much of the time) that you'd most like to do. Designing jobs like that is obviously smart. Finding one is brilliant." From: http://sethgodin.typepad.com/
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